How to Stay Relevant in this Crazy World

This weekend, there was a lot of controversy over the White House Correspondence Dinner and the Baltimore riots. While I do not watch the news, I did catch on to what was going on pretty quickly: newscasters and celebrities were more impressed by themselves than reporting on what was happening in the world. The riots were less than 75 miles away from all of the self-appreciation.

I’m not trying to put journalists down. Journalism, in fact, holds a special place in my heart because that is where I found my passion for writing. But I am disappointed in the fact that these prominent professionals were no where to be found when real news was going on.

There is nothing worse than disappointing someone. It is really hard to come back from that. So, how can you as a #job seeker or an #entrepreneur learn from the mistake of the self-obsessed dinner attendants and give folks what they really want? Here are three things you can do to stay relevant as a potential employee or your customers.

1. Pay attention to what they are saying. One minute on #Twitter could have told even the most oblivious journalist what people wanted to know about this weekend: the #BaltimoreRiots. They didn’t care about the thousands of people that showed up to an over-priced dinner to hear the President speak for a few minutes. The public wanted to know what was going on outside of D.C. In fact, while I write this article, the last time someone tweeted #BaltimoreUprising was four minutes ago. #WhiteHouseCorrespondentsDinner has not had any activity since yesterday. Your clients and potential employers are telling you what they want; you just have to stop and listen.

2. Do not assume you know what people want. I just finished reading Admired: 21 Ways to Double Your Value by Mark C. and Bonita S. Thompson and one of the first things they mention is that you do not want to make snap judgments about people and what they want. Learn what they value, then provide that value. Who was so-and-so wearing on Sunday at the dinner? Under normal circumstances, this may have been interesting, but not many cared about that. What they wanted to know is what was going on in Baltimore.

3. When in doubt, ask. People like to tell you what they want and are not afraid to tell you, if you give them the opportunity. What do they expect from you? What would they like more or less of? Ask and ye shall receive.

Being able to deliver what people actually want is the age-old secret to a successful job search and business.

Never Lose Hope,

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